lululemon’s seasonal campaigns inspire and convert guests through engaging and seasonally relevant content that lands a clear product intent and encourages our guests to refresh their wardrobe.
In summer, we’re fuelled by an energy that we don’t feel at any other time of year. lululemon’s technical summer gear is designed to help guests maximize their increased energy as they take on record-breaking 5k’s and stay up until 5am. Wear Summer Out encouraged guests to take advantage of those longer days and literally and figuratively wear summer out.
We used intense sunlight to create sharp contrast, and chose brightly coloured locations to complement the product and flood the imagery with colour. A diverse range of talent brought the activities and theme to life; from the quiet, concentrated energy of golf and yoga, to the explosive energy of train and run, to the playful energy of being on the move.
Photographer — Jake Stangel
DP — Charlie Owens