For over 100 years, Directwest has been connecting Saskatchewan buyers and sellers with accuracy and dependability. They're an accountable and dedicated local team that understands life and business in Saskatchewan. They're also continually upgrading products and services to bring more opportunities to businesses and users.
Their brand wasn't matching who they were - so they came to TAXI to help craft a brand that was as friendly and progressive as they were.
I designed a brand that was modern, cool, bold, and friendly. A fat, friendly typeface was easy to read, and bright vivid colours added warmth to the primary colours of black and white. Icons clearly illustrated the services provided, and the brand photography clearly portrayed the results Directwest achieved: their successful clients.