lululemon partnered with Bolt Threads to create the world’s first yoga accessories made with Mylo material.
Leveraging the high-quality feel and versatility in Mylo, lululemon unveiled a concept yoga map made entirely from Mylo, and two bags featuring the material.
We developed an art direction that combined organic forms to speak to Mylo’s natural ingredients, and clean engineered lines to speak to the technical innovation that went into the creation of the product.
As seen in:
Futurevworld
WWD
Business of Fashion