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While we’re all creatures of habit, there is an innate human desire to experience a break from routine and do something different. To encourage casino non-visitors to take that step, we decided to show them how casinos in BC provide the perfect opportunity to step out of the ordinary for Casinos BC's fall campaign.
At TAXI, we created a campaign based on the idea that a night out at a Casinos BC location is far from ordinary because “no two nights are the same.” We led a wider group of media- and digital-agency partners through a series of internal working sessions and together we built out a robust campaign that brought this idea to life across TV, radio, social media, native, and mobile. Creative executions in each of these different media opportunities laddered back to the idea by showcasing different perspectives of the same night from a couple.